Mantra for Copywriting

Copywriting is a mix of art and science.

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

– Leo Burnett

Keep a copy simple and to the point yet engaging.

"Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone.”

– Fairfax M. Cone

Address the reader directly.

Clear communication direction is the key to an effective copy.

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