Mantra for Copywriting
Copywriting is a mix of art and science.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
– Leo Burnett
Keep a copy simple and to the point yet engaging.
"Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone.”
– Fairfax M. Cone
Address the reader directly.
Clear communication direction is the key to an effective copy.
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