Mantra for CopyWriting

[{"selector":"#anim-1fc90a3a-099c-4c38-a43c-310cefc43bd2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Mantra for Copywriting

[{"selector":"#anim-c5b67d8f-ddca-44a6-b362-7e9b89354df2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.89772701725232%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Copywriting is a mix of art and science.

[{"selector":"#anim-b2226b14-3152-42e7-bcad-4cdbdb2aa42e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.9999998907767%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett

[{"selector":"#anim-6126187f-8e02-4671-b2b1-f85ebeab5c52 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.3579544384033%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Keep a copy simple and to the point yet engaging.

[{"selector":"#anim-8128f13e-e767-4767-b9df-0ff9bb61721f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(30.62499988243325%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] "Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone.” – Fairfax M. Cone

[{"selector":"#anim-0dbfe7c9-a43e-4943-ab22-a20b237c3b40 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Address the reader directly.

[{"selector":"#anim-8c0ffaf6-ab35-4577-b9f6-5c989cdfcd7e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(10.96590885405174%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Clear communication direction is the key to an effective copy.

[{"selector":"#anim-1faaea0f-ff34-4fe0-962d-a127ff2326f9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.79621763559765%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Want to know more Do's and Dont's for copywriting? We've got something for you!

[{"selector":"#anim-0f43b5f4-dbbe-4c3b-9d2a-213e6d7ef20f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 8.859280287040955%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Check out the How to Write An Effective Copy course on FWD .