Markets and PMF

[{"selector":"#anim-ee7483ea-7e86-4ead-a2c3-c3055915697b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.9715907875593%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Markets and PMF

[{"selector":"#anim-5c05ce66-7410-4c7c-9f67-365f394d7f6e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.2329544497807%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] "Product market fit (PMF) is the moment when a startup finally finds a widespread set of customers that resonate with its product." - Eric Ries

[{"selector":"#anim-508f8c3c-4a9c-4433-9b85-d0c4457eb251 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The core of finding PMF is to first choose the right market.

[{"selector":"#anim-3ca38020-0a35-458c-b0cb-e97a7e87ffe0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The choice of the market is the greatest and most important predictor of startup success.

[{"selector":"#anim-82a07674-ca66-471b-9560-2b328a610a82 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Size and timing of the market are key factors for finding PMF.

[{"selector":"#anim-e13b7553-a51c-4889-8c14-98f64b55bb3f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-2.698863349342183%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Want to find PMF for your products?

[{"selector":"#anim-973743df-31bd-4ba9-89a6-373c6c7990da [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 8.859280287040955%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Check out the Find Product Market Fit (PMF) for an Early Stage Startup course on FWD.