Markets and PMF

"Product market fit (PMF) is the moment when a startup finally finds a widespread set of customers that resonate with its product."

- Eric Ries

The core of finding PMF is to first choose the right market.

The choice of the market is the greatest and most important predictor of startup success.

Size and timing of the market are key factors for finding PMF.

Want to find PMF for your products?

Check out the Find Product Market Fit (PMF) for an Early Stage Startup course on FWD.