Nokia rebrands its iconic logo for first time in 60 years

Nokia Oyj has updated its logo to avoid being accidentally associated with smartphones.

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The brand makeover, which was unveiled on Sunday, is coupled with a new set of strategic pillars meant to facilitate faster development.

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“In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about," CEO Pekka Lundmark said.

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“We want to launch a new brand that is focusing very much on the networks and industrial digitalization,'" he continued.

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Nokia also aims to accelerate the growth of its business providing companies with private 5G networks.

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