Books for Product Managers. A Curated List.
Meaningful: The Story of Ideas That Fly -Bernadette Jewa This book tells you that instead of working on the item and then figuring out how to put your message across to the prospects, you should reverse the process. The correct process according to the book is to speak with the customers, understand them, see how they work, identify what they would like to have, how that would seamlessly fit into their routines and impact their lives.
Naked Statistics – Stripping the Dread from the Data -Charles Wheelan A great resource to brush up your knowledge in statistics or for those who need a review of the basics as well as for the ones who want to understand a few advanced statistics techniques. Plenty of real-life examples that are easy to understand make this book a worthwhile read.
Nudge: Improving Decisions About Health, Wealth and Happiness -Richard H. Thaler An important book that explains the decision-making process of humans which is not entirely rational and how to leverage that for the good of society. The author rightly got a Nobel prize for this path-breaking work in the field of behavioral economics.
Positioning:The Battle for Your Mind,How to be Seen and Hear in the Overcrowded Market -Al Ries and Jack Trout In a world filled with tons of products and companies, consumers are simply overwhelmed with choice. The only way to truly stand out in a crowded marketplace, which is what Al Ries refers to throughout this book, is to establish a position in your consumer's mind.
How to Speak Machine: Computational Thinking for the Rest of Us -John Maeda This book is definitely a must read for everyone interested in the intersection between human behavior and technology. It gives an amazing insight into basic concepts in computing and design and never fails to amaze the reader.
Priceless: The Hidden Psychology of Value -William Poundstone The sheer scope of applicability makes it a fun read. One can read and use this book almost instantaneously in everyday life. The vast collection of real-life examples, case studies, experiments, and business applications makes this more of a textbook more than a commercial book!
Selling Blue Elephants: How to make great products that people want before they even know they want them -Howard Moskowitz and Alex Gofman The book is about a critical subject and has pioneers of the field as co-authors. The approach the authors advocate appears to be able to dramatically reduce the risk for companies that are trying to get their offering right is apt.
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge -Geoffrey Moore Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days -Jake Knapp Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems -Steve Krug Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made ''Don't Make Me Think so popular''.
Innovation Games: Creating Breakthrough Products Through Collaborative Play -Luke Hohmann In a breakthrough solution, Innovation Games, drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.
The Design of Everyday Things -Don Norman .The book is excellent.and outlines the responsibility of the designers in understanding the users with all their faults,biases and their strengths. After reading the book you will appreciate the very few good designs you see around you and more importantly, how badly the things around us are designed,right from a gas stove to the nuclear power plant.
Read This Before Our Next Meeting: The Modern Meeting Standard -Al Pittampalli Read This Before Our Next Meeting not only explains what's wrong with "the meeting" and meeting culture, but suggests how to make meetings more effective, efficient and worthy of attending. This book belongs on the everyone looking to revolutionize what it means to do "work" all day long and how to do it.
A Complete and Utter Failure -Neil Steinberg Complete And Utter Failure is a wonderfully literate, witty book that issues a ringing message for our times: If at first you don't succeed, have a scotch and forget about it. This delightful book is filled with surprising and useless arcana guaranteed to help you annoy people at cocktail parties.
Analytics at Work: Smarter Decisions, Better Results -Thomas H. Davenport , Jeanne G. Harris and Robert Morison The book lists out a how-to guide on using analytics at work. Answering questions such 'What do we mean by analytics?' and 'What kind of questions can analytics answer, this book is a training material for new as well older employees.
Presentation Zen: Simple Ideas on Presentation Design and Delivery -Garr Reynolds Presentation designer expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net ― presentationzen.com ― shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote
Do the Work: Overcome Resistance and Get Out of Your Own Way -Steven Pressfield Do The Work takes the reader from the start to the finish of any long-form project-novel, screenplay, album, software piece, you name it. It charts the territory. It's the stage-by-stage road map for taking your project from Page One to THE END.
INSPIRED: How to Create Tech Products Customers Love -Marty Cagan Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good -Rob Fitzpatrick This is a pretty little neat book. It provides overall as well as more specific details on what to ask potential users of the product you had ideated. People who have a product idea, and need to validate whether it has any demand or how much is the demand should read this book.