source : moneycontrol
Along with creating buzz , it is estimated to do business of around Rs 200 cr. Exploring the NFT route to engage with its audience, which mainly falls in the 18-24 age group.
Customers will need to buy tickets of RRR on PVR or SPI app or website which will give 300 users chance to win PVRRR NFTs
PVR is in talks with 5-6 film studios to launch movie-NFTs across Hollywood and Bollywood. They are also looking to drop NFTs of both old classics and forthcoming ventures
Company has partnered with KoineArth's ngageN platform, an NFT platform for brands and creator economy.