PVR to launch NFTs for upcoming movie RRR

Leading multiplex chain PVR has become the first theatrical exhibitor in India to promote a movie through Movie NFTs

source : moneycontrol

Multiplex player PVR has partnered with producers of upcoming venture RRR to launch digital assets of the film with the first drop including six different type of non-fungible token

There are two NFTs that are posters signed by all, four are props including bike, coin and weapon. There will be 50 collectibles of each of these NFTs. So, a total of 300 NFTs have been minted

Why opting the NFT route?

Along with creating buzz , it is estimated to do business of around Rs 200 cr. Exploring the NFT route to engage with its audience, which mainly falls in the 18-24 age group.

Contest to offer NFTs

Customers will need to buy tickets of RRR on PVR  or SPI app or website which will give 300 users chance to win PVRRR NFTs

NFT game of PVR

PVR is in talks with 5-6 film studios to launch movie-NFTs across Hollywood and Bollywood. They are also looking to drop NFTs of both old classics and forthcoming ventures

Rajat Tyagi, Chief Information Officer, PVR said

Company has partnered with KoineArth's ngageN platform, an NFT platform for brands and creator economy.