Sara Ali Khan becomes the new brand ambassador of Biotique

India's iconic beauty brand, Biotique, launched its new brand campaign with Sara Ali Khan as the brand ambassador for their facial skincare range.

Conceptualised by Ogilvy, it is a pan-India, 360-degree media campaign promoting the range of cleansing-toning-moisturizing products.

Over the next few weeks, the campaign aims to reach 100 million consumers.

Talking of her association with Biotique’s skincare range, Sara Ali Khan added, “Biotique’s ‘secret to flawless skin’ offers youth an ideal beauty regime.

Commenting on the launch, Vinita Jain, founder at Biotique, said, “At Biotique we have committed and take immense pride in offering ‘farm to skin’ solutions"

Source: afaqs