How to set up the Lead Nurturing Program

Lead Nurturing is a highly useful practice for any organization trying to sell products or services.

Follow a stepwise approach to set up a program in your organization.

Start with lead scoring; a process of assigning numeric values to each lead for nurturing them.

Create different types of content for leads at different stages of the sales cycle.

Select the appropriate channel for customer touchpoints to make the most of your Lead Nurturing program.

Learn more about the stepwise approach for setting up a Lead Nurturing program.

Learn how to nurture leads and growth on FWD App.