It's December, time for wrap-ups,  time for  SPOTIFY WRAPPED.

Like every year, this year too Spotify Wrapped is ruling the internet. 

From artists to listeners, everyone is sharing their #2020Wrapped story on social media. 

Here are 5 things we love about #SpotifyWrapped

1. It's data but presented through story format, making it ENGAGING.

2. It's personalized, establishes a CONNECT with the audience immediately.

3. Artists to listeners, it provides VALUE to all concerned.

4. The copy is FUN, having a fair mix of humor and intelligence.

5. It's SHAREWORTHY. It has that ingredient that compels the users to share.

In nutshell, it has everything that makes a product go viral!

We laughed viewing our #SpotifyWrapped and shared it too. How about you?