Swiggy Halts Supr Daily Operations in 5 Cities

[{"selector":"#anim-0b93cd5b-6a3f-4052-a2f2-5533b01eb6f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e21b314d-2665-4a67-ac17-accdde1aa7c3","keyframes":{"transform":["translate3d(0px, 165.01738%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b07391a2-3146-4f4f-a9af-c615a26ceb1a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(59.19270823292754%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Supr Daily is a subscription-based delivery service acquired by Swiggy in mid-2018.

[{"selector":"#anim-2f3cfad5-97fc-444e-8302-5a6d534f914d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(35.937499914669296%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e74c22e2-2b14-4b56-ab30-00914ce8605a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbd4ddc5-29df-4401-8460-9dffae9f0ce8","keyframes":{"transform":["translate3d(0px, 173.69610%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Supr Daily's subscription is used to get delivery of milk, daily essentials and groceries.

[{"selector":"#anim-8a4b8ac9-f0cb-4553-b818-dc920b468fed [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b61f6843-f135-4617-ae0c-d41d54018c03","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eeb239dd-36af-4470-a24b-1e2ba754233e","keyframes":{"transform":["translate3d(0px, 146.59496%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Supr daily subscription was active in six cities. Now Swiggy has decided to halt spur daily subscription in five cities.

[{"selector":"#anim-61ffca5c-f8b9-4c3a-8288-668cd8198d4c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(10.83333321955906%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-990eceb5-455f-41e1-9756-fa13fe6fedf5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1e33f8a-3de7-4f46-aad2-bfccec3edcf5","keyframes":{"transform":["translate3d(0px, 156.42365%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Swiggy is scaling down operations of Supr Daily in five out of six cities to attain "business-market fit goals".

[{"selector":"#anim-fa191791-2a20-44d1-a1c0-2c337494e550 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fea82db8-102f-4a33-8cd6-0a95430c8178","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1349eddd-06b5-46bd-b396-0cb61c742cbb","keyframes":{"transform":["translate3d(0px, 139.03902%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "As a part of the restructuring, Supr Daily will suspend operations in Delhi-NCR, Mumbai, Pune, Hyderabad and Chennai," the company announced on Tuesday.

[{"selector":"#anim-fe5bb2a0-a3c5-4a5e-b297-6c8d73f1f1c8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(33.45312489959421%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-675cbd0c-1ed3-4b99-afd7-8f71e7ca7348","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1be349d2-cf21-4511-a313-d6bc1f1bc03f","keyframes":{"transform":["translate3d(0px, 197.16546%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f0bfe0d-6de8-4887-aa97-067f13a8c53b","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The company also announced it will continue to serve customers in Bangalore. Source: NDTV