Tata Groups Super App 'TataNeu' ready to launch on 7th april

TataNeu, Tata’s Super App, is all set to launch on 7th April, almost two years after it was first announced in August 2020.

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Tata Group’s super-app ambition represents the salt-to-steel conglomerate’s way of joining 21st-century businesses.

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TataNeu registration portal, which is present on Tata Digital’s website, has put up a banner to signify the launch of the app.

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The app is still open to invitees and employees only, however, users can register for alerts related to the app by registering.

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Tata’s launch comes against the backdrop of the IPL being in full swing. The cricket league, which is the most popular sporting event in India, has Tata featured as the Title Sponsor

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With people back in the stadiums, Tata is banking hard on IPL’s popularity to get early-stage momentum for the super app.

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TataNeu, will consolidate multiple digital entities under the Tata umbrella into a super app offering after Reliance started a similar consolidation with its flagship venture Jio Platform.

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For TataNeu, Tata Digital has acquired several companies, including Grameen eStore, Urja, AccessBell, 1mg, BigBasket, and CureFit. Recently, Tata Digital has also added Croma

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Tata Digital has also submitted an application to the National Payments Corporation of India (NPCI) for its own version of digital payments on TataNeu.

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