Tata Neu 'Super App' Launch Date Set for April 7; Set to Offer Deals, Payments Support

By H.JanGra April 5, 2022

Tata Neu — the one-stop mobile app by Tata Digital to enable shopping and payments under one roof — is launching for the general public on April 7.

The app is currently available only to Tata Group employees for testing.

The digital-focussed subsidiary of the Indian behemoth has disclosed the launch date of the Tata Neu app through its listings on Google Play and Apple's App Store.

The new offering will work as a 'super app' and cater to customers for their daily grocery, electronics, financial, flight, and holiday requirements.

In a bid to take on the likes of Amazon, Google, and Jio, Tata Neu is designed as a unified platform to connect a list of brands by the salt-to-software conglomerate.

The app will offer common reward points called NeuCoins that customers will earn for buying products online and at physical locations.

It will also list offers from various Tata entities including AirAsia India, BigBasket, Croma, Tata CLiQ, and Westside, among others, according to the details available on the Tata website.

Alongside allowing shopping, Tata Neu will allow users to pay for their utility bills and both online and in-store purchases using Tata Pay.

The Tata Neu app will be available to both Android and iOS users following its debut this week.