Tata Neu 'Super App' Launch Date Set for April 7

tech

By H.JanGra April 5, 2022

Tata Neu — the one-stop mobile app by Tata Digital to enable shopping and payments under one roof — is launching for the general public on April 7.

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The app is currently available only to Tata Group employees for testing.

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The digital-focussed subsidiary of the Indian behemoth has disclosed the launch date of the Tata Neu app through its listings on Google Play and Apple's App Store.

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The new offering will work as a 'super app' and cater to customers for their daily grocery, electronics, financial, flight, and holiday requirements.

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In a bid to take on the likes of Amazon, Google, and Jio, Tata Neu is designed as a unified platform to connect a list of brands by the salt-to-software conglomerate.

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The app will offer common reward points called NeuCoins that customers will earn for buying products online and at physical locations.

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It will also list offers from various Tata entities including AirAsia India, BigBasket, Croma, Tata CLiQ, and Westside, among others, according to the details available on the Tata website.

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Alongside allowing shopping, Tata Neu will allow users to pay for their utility bills and both online and in-store purchases using Tata Pay.

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The Tata Neu app will be available to both Android and iOS users following its debut this week.

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