Reasons why film has set box office on fire
Directed by Vivek Ranjan Agnihotri, 'The Kashmir Files' has managed to surprise everyone by emerging as a sleeper hit with earning Rs 27.15 crore in its first weekend
The film did well despite competition from Prabhas starrer 'Radhe Shyam' and the continued success of Alia Bhatt starrer 'Gangubai Kathiawadi'
Looking at the success and craze for the movie. Lets check out these five reasons why the film has worked at the box office
source : DNA
1. The Kashmir Files - Subject
Based on the exodus of Kashmiri Pandits in 1990, 'The Kashmir Files' attempts to show the true picture behind the mass genocide that took place in the Kashmir valley.
2. Anupam Kher's performance
Anupam Kher's emotional and heartbreaking performance has been regarded as the soul of the film. He was himself was born in the Kashmiri Pandit family.
3. Word-of-mouth publicity
The major factor behind the success of 'The Kashmir Files' is said to be word-of-mouth publicity as people have been continuously applauding the film on social media.
4. The Kapil Sharma Show controversy
Vivek Agnihotri alleged that Kapil Sharma refused to invite 'The Kashmir Files' team on his comedy talk show since the movie featured no big star in its cast.
5. Tax-free in multiple states
As of March 14, 'The Kashmir Files' has been declared tax-free in four states - Gujarat, Haryana, Madhya Pradesh, and Karnataka