The Kashmir Files 

Reasons why film has set box office on fire

Directed by Vivek Ranjan Agnihotri, 'The Kashmir Files' has managed to surprise everyone by emerging as a sleeper hit with earning Rs 27.15 crore in its first weekend

The film did well despite competition from Prabhas starrer 'Radhe Shyam' and the continued success of Alia Bhatt starrer 'Gangubai Kathiawadi'

Looking at the success and craze for the movie. Lets check out these five reasons why the film has worked at the box office

source : DNA

1. The Kashmir Files - Subject

Based on the exodus of Kashmiri Pandits in 1990, 'The Kashmir Files' attempts to show the true picture behind the mass genocide that took place in the Kashmir valley.

2. Anupam Kher's performance

Anupam Kher's emotional and heartbreaking performance has been regarded as the soul of the film. He was himself was born in the Kashmiri Pandit family.

3. Word-of-mouth publicity

The major factor behind the success of 'The Kashmir Files' is said to be word-of-mouth publicity as people have been continuously applauding the film on social media.

4. The Kapil Sharma Show      controversy

Vivek Agnihotri alleged that Kapil Sharma refused to invite 'The Kashmir Files' team on his comedy talk show since the movie featured no big star in its cast.

5. Tax-free in multiple states

As of March 14, 'The Kashmir Files' has been declared tax-free in four states - Gujarat, Haryana, Madhya Pradesh, and Karnataka