What is a Copy?

[{"selector":"#anim-31f06cdc-ec9f-4160-83ac-723454ce0bf3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-27.05223865303765%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] What is a Copy?

[{"selector":"#anim-405d23c5-d2b2-4c23-ab57-5489f097020c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.352272504895742%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] “Copy is a direct conversation with the consumer.” – Shirley Polykoff

[{"selector":"#anim-b00492d9-a969-4cf8-bd46-0340604e9475 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.89772701725232%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] And you want to make the most of it!

[{"selector":"#anim-2cc708dd-3c8a-437d-a776-55e86df5b438 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-32.9545453511143%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] A copy is a business’ way of saying ‘Hey there!’ to its customers.

[{"selector":"#anim-99bcbb45-5bd7-4d97-8387-a72b6dc04003 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Go for a buyer-focused approach aimed at selling products and services.

[{"selector":"#anim-a9b52dfe-b39c-4ca1-86b3-c1bd393a87d2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.23295444978073%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Want to go out there and write good copies? We’ve got something for you!

[{"selector":"#anim-d0c16b92-e467-483d-acb9-ad08074696c4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0, 8.859280287040955%, 0)","translate3d(0, 0%, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Head over to FWD.