WhatsApp adopts 500 villages in India
Meta-owned WhatsApp announced its pilot programme of adopting 500 villages in states of
Karnataka and Maharashtra
They are aiming to empower people with access to digital payments through
'payments on WhatsApp'.
The statement was made at Meta's annual event in India,
Fuel For India 2021,
that showcases socio-economic transformation delivered by its family of apps
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The company said "programme aims to cause a
to digital payments at the grassroots level "
‘Digital Payments Utsav’
was launched on October 15 earlier this year at the Kyathanahalli village in Karnataka's Mandya district
WhatsApp has also recently placed the
iconic ₹ symbol
in its chat, making it recognisable and easy for people
As a step for convenience "WhatsApp has equipped its
main camera to scan QR codes
, to enable access to 20 million QR-accepting stores in the country
WhatsApp has partnered up with
NPCI and RBI
in achieving the shared objective of scaling the adoption of UPI and enabling financial inclusion for those most in need.
In order to speed its growth across India, the firm stated it will continue to make
major investments in 'payments on WhatsApp'
over the next six months.