WhatsApp adopts 500 villages in India

News Update

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Meta-owned WhatsApp announced its pilot programme of adopting 500 villages in states of Karnataka and Maharashtra

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They are aiming to empower people with access to digital payments through 'payments on WhatsApp'.

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The statement was made at Meta's annual event in India, Fuel For India 2021, that showcases socio-economic transformation delivered by its family of apps

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The company said "programme aims to cause a behavioural change to digital payments at the grassroots level "

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This ‘Digital Payments Utsav’ was launched on October 15 earlier this year at the Kyathanahalli village in Karnataka's Mandya district

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WhatsApp has also recently placed the iconic ₹ symbol in its chat, making it recognisable and easy for people

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As a step for convenience "WhatsApp has equipped its main camera to scan QR codes, to enable access to 20 million QR-accepting stores in the country

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WhatsApp has partnered up with NPCI and RBI in achieving the shared objective of scaling the adoption of UPI and enabling financial inclusion for those most in need.

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In order to speed its growth across India, the firm stated it will continue to make major investments in 'payments on WhatsApp' over the next six months.

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