Web18 launches Storeguru, ecommerce store

Web18 has launched it’s ecommerce store, StoreGuru, which like any other ecommerce store is focused on apparel/mobile/camera/accessories etc. Wondering why another ecommerce store, when they already have homeshop18? I, to…

storeguruWeb18 has launched it’s ecommerce store, StoreGuru, which like any other ecommerce store is focused on apparel/mobile/camera/accessories etc.

Wondering why another ecommerce store, when they already have homeshop18?

I, to a large extent agree with Nikhil that this could be a valuation play for Web18 to prepare a portfolio of sites pre-IPO.

As far as the site is concerned, there is nothing much to talk about. StoreGuru has smartly attempted to attract visitors by giving away huge discounts on products. A deep look into that and I get a feeling that all of the Internet stores are fooling customers by quoting a year old price as the manufacturer price; and are showing huge discounts on the current price.

Case in point – Nokia 9300 costs Rs. 9950 at Rediff as well as StoreGuru, but both have listed the original price (i.e. MRP) differently (Rediff – Rs. 14750, StoreGuru: Rs. 22,495!) – and SG is making a big claim of 58% discount!

Playing with consumer’s psyche? Well, that’s what ecommerce in India is all about.

Related: Interview with Darpan Munjal, CTO (eCommerce division) IndiaTimes | Future of eCommerce in India
tags: storeguru, web18

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