Web18’s IPO Filing @ Nasdaq, to Launch Local Search, Flattening In.com Traffic

Network18 has confidentially filed a draft registration statement with the US Securities and Exchanges Commission for an IPO of American Depository Shares.

Also, Web18 CEO is leaving the firm (not a confirmed news) to start his own company – source

Flattening In.com Traffic

Now that in.com has curtailed advertising budgets, the traffic is flattening.

Revenues:

  • Overall, TV18 revenues are down 23.95%
  • Internet revenues are up 14.59% (QoQ)
  • Alibaba partnership will fructify with local search launch.

For web18, In.com, the umbrella brand needs to grow.  And given their Alibaba partnership, it’s quite logical that they launch a local search service (read our detailed coverage of local search market in India).

But, do you think ‘everything for everybody’ strategy will work? In.com has music, news, finance etc etc..but what is that one utility that it is known for?

What’s your opinion?

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