When Webengage launched its survey tool, one of the feature request I had for the team was to launch a notification tool, which I believe was one of the main reasons for the success of products like Wibiya.
The WebEngage team has now announced the launch of its notification tool, which is a a plug-n-play, DIY messaging tool for your website (we are currently testing the tool on Pi). The notification can be used to announce new products, announce discounts or any sort of messaging you’d like to share with your website visitor.
Importantly, the notification tool follows the smart rules engine WebEngage has built – i.e. you can target visitors by n number of parameters, including browser, location, number of visits, referrals (search engine, Facebook page etc), time spent etc.
As far as reports are concerned, you get a detailed report on browser type, the CTRs, city based distribution of respondents and clicks timeline. Maybe, it’s time for webEngage team to launch vertical specific packages (for say, content companies, ecommerce, travel etc), targeting specific use-cases? [Update: WebEngage has launched JS API]
WebEngage earlier raised seed funding from IAN and the company has bagged customers like Cleartrip, Future Bazaar, makeMyTrip Yatra etc (recommended read: How a geek learnt the art (& science) of sales [Pluggd.in TV])