WeChat mini-games magnetize 400 million active monthly users

  • WeChat’s 400 million active monthly users for its interactive mini-games contribute significantly to the platform’s growing user base of 1 billion users.
  • Mini-games, introduced worldwide in 2019, have become a crucial revenue driver for the Tencent-owned app.
  • With their increasing popularity, businesses and developers are exploring ways to capitalize on this trend, forcing competitors like TikTok to integrate similar offerings.
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