In the early days of web2.0, quite a few wedsites popped up but very few of them survived. Most of these wedsites were competing with Facebook(s ) of the world , though none of them were trying to solve basic pain points in the wedding market.
Shaadimagic, a NCR based startup takes wedding planning to a more actionable dimension by providing wedding planning information and importantly, vendors listing service.
Features offered by Shaadimagic:
– Online Wedding Planning magazine
– Listing for the vendors and agencies
– Offers a shopping portal, planning tools for bride and grooms
– In future, will offer personalized wedding website and an Expert Guidance section
Though the site starts off with a good concept, they should really look at bringing more technology focus to the wedding planning approach (right now, they are mostly using free plugins from Joomla) as these plugins would eventually require custom development in order to evolve the product. In fact, if the team needs to decide whether it’s a content portal or a local search engine (for wedding market), as that will also help them in create a crisp features and positioning for end users.
Here is a quick QnA with Shaadimagic team:
Pluggd.in: How are you adding vendors? Are these from yellow pages or are vendor approaching you?
Shaadimagic: Either vendors themselves or our sales team approach them, we are not providing any free listing …Its a paid service to maintain the quality of vendors and all the services are free for end consumers i.e to-be weds.
Pluggd.in: How much of business have vendors received? Do you track these numbers (CTR etc)?
Shaadimagic: Currently, we are not tracking the conversions, though we got queries form to-be weds and we forward those to our vendors and have also received reviews from brides, grooms & their family that the portal is very informative and they had approached listed vendors for their wedding needs.
Pluggd.in: What’s the future roadmap?
Shaadimagic: The current vendor listing is primarily in NCR region only. We are planning to expand it to all the metropolitan cities of India in next 12 months and also increasing the services such as personalized wedding websites, more planning tools, expert sections etc..
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If you are getting married, do check out Shaadimagic and share your feedback.
