Weekly Recap (Sep 7th-14th)

Few interesting stories from the last week (Sep 7th-14th)

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Facebook And IBM Team Up To Offer A More Robust Ad Targeting Service

The move comes at a time when Facebook is looking to grow its ad revenues. The integration with IBM’s Marketing Cloud service will allow buyers of Facebook ads to use insights such as weather, location, and previous purchase history to better target ads. Facebook is also a part of IBM’s THINKLab, where members from both companies will work with advertisers with building better campaigns
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