Is it WeWork vs. the rest in India

Just out of curiosity, I looked around for brand searches for WeWork vs. the rest of coworking spaces in India and here is what I found:

wework vs coworking space india.png

Clearly, more customers are searching for WeWork vs others.

Is it okay to say that: WeWork is building a brand, while others are focused on selling seats?

Isn’t this becoming a case of brand-focused vs. transactional marketing? As startups move up the funding chain, will they move to a branded office space like WeWork vs cost-effective offices?

What’s your take?

PS: The Google trend search is a representative trend. Brand searches != $$ in revenue, so please don’t correlate the two.

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