What are India’s Millennials drinking? Surprisingly, gin

Young professionals are increasingly taking to gin, a drink for long seen as the choice of women and the elderly.
According to restaurants and liquor firms, it’s the 25-35 age group that’s now exploring gin, a drink which is easier on the throat, is refreshing and attracts the health-conscious consumer as it is typically consumed with tonic water instead of carbonated drinks.
To tap this growing demand, liquor companies are launching new gin products.

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