Young professionals are increasingly taking to gin, a drink for long seen as the choice of women and the elderly.
According to restaurants and liquor firms, it’s the 25-35 age group that’s now exploring gin, a drink which is easier on the throat, is refreshing and attracts the health-conscious consumer as it is typically consumed with tonic water instead of carbonated drinks.
To tap this growing demand, liquor companies are launching new gin products.

Add comment

Subscribe to Newsletter