What Are Product Development Best Practices?

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Michael Smith, a Product Manager for Ads at Google in London, spoke at Campus on Product Development best practices and the most important things for a Product Manager to focus on during the period.

Key Takeaways:

What’s most important?

  1. Users
  2. Understanding the market
  3. Usage info
  4. Good reviews
  5. Ship by dates
  6. Beating the competition
  7. Network effects
  8. Long-term metrics
  9. Short-term metrics
  10. “Sometimes you build the product. Sometimes you build the product that helps you build the product.”

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