What Attraction Influencers Will You Use?

To attract your target audience, consider using the following Attraction Influencers: 

  • Authority: Show that you are a leader in your industry and have greater knowledge, expertise, capabilities, or influence than them.
  • Trusted Source: Leverage past experiences with your brand to build confidence and familiarity.
  • Repetition: Keep repeating your message to gain their attention.
  • Social Significance: Show them how your product/service can elevate their standing in any capacity.
  • Alignment: Show that your product/service validates and aligns with their beliefs.
  • Safety: Make them feel safe and protected from physical harm or discomfort.
  • Comfort: Show how your product/service can help them maintain and expand elements of their life they already enjoy.
  • Expansion: Show how your product/service can help them expand on the things they already like, own, and believe.
  • Belonging: Show how your product/service can help them feel a sense of belonging.
  • Health: Show how your product/service can improve their physical, mental, and sexual health.
  • Relief: Show how your product/service can offer them relief from physical or emotional pain.
  • Beauty: Consider how they define beauty and amplify it by sharing something they find pleasing to the senses.
  • Esteem: Make them feel valued and recognized for their importance and relevance.

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