To attract your target audience, consider using the following Attraction Influencers:
- Authority: Show that you are a leader in your industry and have greater knowledge, expertise, capabilities, or influence than them.
- Trusted Source: Leverage past experiences with your brand to build confidence and familiarity.
- Repetition: Keep repeating your message to gain their attention.
- Social Significance: Show them how your product/service can elevate their standing in any capacity.
- Alignment: Show that your product/service validates and aligns with their beliefs.
- Safety: Make them feel safe and protected from physical harm or discomfort.
- Comfort: Show how your product/service can help them maintain and expand elements of their life they already enjoy.
- Expansion: Show how your product/service can help them expand on the things they already like, own, and believe.
- Belonging: Show how your product/service can help them feel a sense of belonging.
- Health: Show how your product/service can improve their physical, mental, and sexual health.
- Relief: Show how your product/service can offer them relief from physical or emotional pain.
- Beauty: Consider how they define beauty and amplify it by sharing something they find pleasing to the senses.
- Esteem: Make them feel valued and recognized for their importance and relevance.
