Being authentic, honest, and truthful is your best promotion, because if your customers trust you, then you will be the first thing that comes to their minds in case they need your goods or services.
Focus On Building Trust
Since today’s customers are not passive; they are even more suspicious of salespeople who don’t ask for permission to invade their privacy; a salesperson’s job isn’t anymore that of a marketing rep, but the far more humble and noble of being a friend.
