What can’t AI do?

While ChatGPT can offer up the occasional great turn of phrase, it struggles to reliably deliver exceptional copy. Left to its own devices, it generally churns out formulaic, high school-style English (see: meta descriptions), rather than anything that’s likely to entice people to read more.

It’s impressive that a computer can write like this at all—but that isn’t reason enough to just publish what it writes without a bit of editing. ChatGPT is at its best when you ask for multiple options and tweak things yourself, rather than treating it as a hands-off marketing tool. 

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Control processes

Operational control processes, compensation systems, and capital allocation are examples of control processes. A company with thin margins will work hard to keep costs under control on a daily basis.…
View Post