What Is Content Intelligence?

What content intelligence is, and the benefits that it will bring to marketers leveraging it as a tool to create their own content marketing strategy. All marketers want to generate influence and a large audience. Unfortunately, no concrete formula will help you generate incredible content with consistent results. Competitive intelligence poses a solution to this issue, yet only 23% of marketers leverage it.

What is content intelligence?

Content intelligence is the process of using software that combines machine learning and AI to conduct market research about the effectiveness of specific types of content to help marketers create a high-quality content strategy that they know will work.

It is essentially a GPS that leads you to the content you want to create.

Crayon

Provides competitive intelligence to help you use actionable insights to create a high-quality content strategy

Understand what works for your competitors
Discover key messaging that performs best
Create and adapt to your content strategy using actionable data and insights

Over To You

The content strategy you choose to create should depend entirely upon your business needs, but it can become even stronger if it’s made using content intelligence tools.

Why is content intelligence important?

Generating a deep understanding of your target audience

Data from market research helps you create content that is entirely centered around your users
Gain insight into various content types and how they should be created
AI analyzes content for style, tone of voice, and other important metrics
Ability to predict the effectiveness of your content based on the historical performance of your competitors
Create authority in your niche through high-quality, informative content

BuzzSumo

The tool analyzes a variety of social media feeds and web content to provide you with viral trends to leverage, business-related content you should consider covering, and target keywords to use when you begin creating.