What’s a Marketing Campaign Part 2

The Campaign Briefing

  • Decide on Call To Action (CTA)

Conversions: Let’s Start at the Very Beginning

  • Conversion: moving from one step in customer journey to next
  • Sales funnel: customer journey metaphor
  • Fewer people make it to later stages of funnel

The Flaw in Sales Funnels

  • Funnel Grid: simple method for making funnel calculations