What’s a Marketing Campaign (Really?)

  • Campaign begins with finding customers and a well-planned marketing campaign
  • Campaign dictates where and when content will appear
  • Platforms don’t dictate content

The Campaign Car Wash Part 1: Style

  • Content strategy: every word and video has a purpose
  • Campaign creation process is like the Campaign Car Wash
  • Step 1: Content StyleEducational Content
  • Inspirational Content
  • Entertaining Content

The Campaign Car Wash Part 2: Medium

  • Step 2: Content MediumWritten Content
  • Auditory Content
  • Multimedia Content
  • Experiential Content

The Campaign Car Wash Part 3: The Exposure

  • Step 3: The ExposureOwned Channels
  • Paid Channels
  • Earned Channels

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