- Campaign begins with finding customers and a well-planned marketing campaign
- Campaign dictates where and when content will appear
- Platforms don’t dictate content
The Campaign Car Wash Part 1: Style
- Content strategy: every word and video has a purpose
- Campaign creation process is like the Campaign Car Wash
- Step 1: Content StyleEducational Content
- Inspirational Content
- Entertaining Content
The Campaign Car Wash Part 2: Medium
- Step 2: Content MediumWritten Content
- Auditory Content
- Multimedia Content
- Experiential Content
The Campaign Car Wash Part 3: The Exposure
- Step 3: The ExposureOwned Channels
- Paid Channels
- Earned Channels
