Looks like WhatsApp is launching its business app enabling small businesses to add product catalogue details.
Given that millions of SMEs use WhatsApp to close deals, expect disruption ahead.
WhatsApp is going to release a big update for the Business app!
Businesses will be able to show to customers their products in an online catalog, also visible in the normal WhatsApp app! pic.twitter.com/hYpdDzDZgD
— WABetaInfo (@WABetaInfo) June 16, 2018
As of now, close to a million users are testing WhatsApp payment feature and once WhatsApp closes the loop on business app, expect businesses to drive sales using WhatsApp QR codes.
Interesting times for SMEs.