After WhatsApp Web, WhatsApp has now launched its desktop client (Windows 8+ and Mac only).
Like WhatsApp Web, our desktop app is simply an extension of your phone: the app mirrors conversations and messages from your mobile device.
The new desktop app is available for Windows 8+ and Mac OS 10.9+ and is synced with WhatsApp on your mobile device. Because the app runs natively on your desktop, you’ll have support for native desktop notifications, better keyboard shortcuts, and more [source].
The App-only gold rush (that never was)
Amazing how much of money was invested in Indian startup ecosystem and the investors fell for app-only opportunity. Myntra which was spearheading this movement has made a U-turn and is launching its desktop site on June 1st.
What’s Next ? Same startups raising funding for their desktop client 🙂
Market insights VS Trending/PR Focus : What matters?