WhatsApp is testing verified business accounts and this is how it works

WhatsApp is gearing up to launch its UPI based payment service and is now pilot testing verified business accounts.

Whatsapp verified business accounts
Whatsapp verified business accounts (Pilot with Bookmyshow)

The green tick mark means that the account has been verified (FYI: Bookmyshow is one of the pilot partners).
From WhatsApp’s FAQ on this:
Some business accounts have been verified by WhatsApp. If you see a green badge next to a contact’s name, it means that WhatsApp has confirmed that the phone number of this contact belongs to a business account.
WhatsApp will also let you know when you start talking to a business via yellow messages inside a chat. There is no way to delete these messages from the chat.
If you already have a business’s phone number saved in your address book, the name you will see is the name you have saved in your address book.
If you don’t have a business’s phone number saved in your address book, the name you will see is the name the business has chosen for themselves.
Will this be the final blow on SMS?
Brace yourself. This will bring the new (Ecommerce) boom in the country. Verified business accounts is the first step for WhatsApp to launch its payment service.
Pic credit: Harsha

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