What’s-On-India launches EPG-On-The-CLOUD

Electronic Program Guide (EPG), What’s-On-India has launched a new offering called EPG-On-The-Cloud, is a suite of on-demand EPG services that are designed to enable new TV Guidance products and applications for connected devices and platforms launching in the country. whtsonindia

Funded by Sequoia Capital and Nexus Venture Partners in 2008, What’s-On-India’s  EPG-On-The-Cloud is a complete suite of web services that includes metadata, recommendations, ratings, search, poster-arts, translated EPGs and user behavior personalization routines. With these services, consumer electronic (CE) manufacturers, service providers (including Telcos launching IPTV and Mobile TV), online, mobile and other application developers can quickly deploy a differentiated TV search and EPG offerings that enhance the connected TV experience.

“Our ON-Demand electronic program guide, EPG-on-The-Cloud is different from the STB EPGs on multiple counts in a way that its real-time, highly accurate, customized and secure. However, the key difference is also that these EPGs are powered directly from the What’s-On-India cloud network vis-à-vis the regular Cable/ DTH EPGs that are powered through Enterprise Server link-ups. EPG-On-The-Cloud is a natural step for What’s-On-India to extend its EPGs to power the next wave of products, services and applications that will allow consumers even more opportunities to find the TV content that matters most to them.” says Abrar Shaikh, GM, What’s-On-India.

An interesting move to build distribution platform by a service that aggregates channel details. What’s your opinion?

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