“While it’s a lot less sexy, what you should do is quietly launch your app/service and rely on some distribution that isn’t Apple’s firehose of mainstream users. Ideally, this would be natural, word-of-mouth growth. But, let’s be realistic, there will undoubtedly be a chicken-and-egg problem, so get creative.
..: aim for a massive number of users when you feel fully ready to have a massive number of users.”
Amazing piece of insights here.