“While it’s a lot less sexy, what you should do is quietly launch your app/service and rely on some distribution that isn’t Apple’s firehose of mainstream users. Ideally, this would be natural, word-of-mouth growth. But, let’s be realistic, there will undoubtedly be a chicken-and-egg problem, so get creative.

..: aim for a massive number of users when you feel fully ready to have a massive number of users.”

Amazing piece of insights here.

1 comment

  • Finding ‘the real users’ – I think that’s still the decade old challenge that every company will go through – but some define fancy metrics like ‘downloads’ etc to make up for the lack of virality. (aka usefulness)

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