White Noise Podcasts Costing Spotify Millions

  • Users are listening to 3 million hours of white noise on Spotify daily, leading to significant loss in profit for the platform.
  • Podcasters are earning up to $18,000 monthly from ads in these episodes, while Spotify’s ratio of paid-to-free listeners is decreasing.
  • Redirecting users away from white noise could bring in an additional $38 million in profit according to internal Spotify data.
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