“I don’t know if I should say this or not,”
“Not ’cause it’s lascivious or something, but because it’s going to screw me on the next mystery movie that I write, but forget it, I’ll say it. It’s very interesting. Apple, they let you use iPhones in movies but – and this is very pivotal if you’re ever watching a mystery movie – bad guys cannot have iPhones on camera.” [Rian Johnson, Knives Out director].
“every single filmmaker who has a bad guy in their movie that’s supposed to be a secret” (via)
This is how crazy Apple is about branding. What about you?