Who uses an iPhone in Movies? Hero or the Villian? (in.ign.com)

“I don’t know if I should say this or not,” 

“Not ’cause it’s lascivious or something, but because it’s going to screw me on the next mystery movie that I write, but forget it, I’ll say it. It’s very interesting. Apple, they let you use iPhones in movies but – and this is very pivotal if you’re ever watching a mystery movie – bad guys cannot have iPhones on camera.” [Rian Johnson, Knives Out director].

“every single filmmaker who has a bad guy in their movie that’s supposed to be a secret” (


This is how crazy Apple is about branding. What about you?