Referencing famous case studies from the past, Ken Norton from Google Ventures, spoke about how a number of companies threw away advantages gained over a long period of time by optimizing incrementally and not thinking big. He explains his view that making something 10x better is more preferable to making it 10% better.
- “It’s often easier to make something 10x better than it is to make it 10% better.” Astro Teller, Captain of Moonshots, Google[x]
- Failure must be an option.
- People want to do great work.
- People perform best on problems that interest them.
- They need transparency.
- Use data, not opinions.
- Measure impact, not effort.
- Be bothered by limitations.
- Bet on trends.
- Try a macro approach to all problems.
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