Why do this? Plan your destination

Your mission statement defines your business, your business goals, and strategies to achieve objectives. You want to define what the ultimate goal is that you want to achieve.

Your vision statement describes the desired future position of your company. Your vision is the ultimate goal of what your business will accomplish. It can be combined with a mission to state the business purpose, goals, and values.

Your business plan helps you stay focused in accordance with your mission. At least once a year, revisit your business plan and determine if your business has changed or if it is time to change and adapt to the market.