Why is Twitter *ecosystem* in bad shape?

So Medium is in a bit of tough situation. And so is everything related to Twitter (Vine / Periscope / Twitter itself).
And on the other hand, everything related to Facebook is growing massively – Facebook itself, WhatsApp, Instagram etc.
Twitter (and Medium) is trying to bring ‘intelligent’ conversation and hence, can’t really scale up to the mass.

While Facebook is all about ..well..anything but intelligent conversation. It’s more P2P and at scale, it’s just about ‘looking good’ to the world.
What’s your take? Can intelligent products scale?

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