Why leaders need to

Why leaders need to be vulnerable to be effective at storytelling?

Why do we like the characters we encounter in movies and TV shows? 

It boils down to two things: 

  • We see them struggle.
  • We see them care about others. 

By sharing relevant stories about their struggles and how they’ve helped others, leaders offer evidence that we can trust them to lead us to the Promised Land of which they speak.

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