Why Red Bull Owns a F1 team #MarketingCaseStudy

Red Bull makes nothing. Production is outsourced to Rauch, an Austrian bottler. The drink blend is not proprietary (vs. Coke, which has a secret recipe). So it spends ALOT on marketing (~35% of sales) to differentiate the brand; way more than Coca-Cola (9%) and Pepsi (7%).

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