Roadmaps are an extremely important part of Product Management. By creating and maintaining detailed roadmaps, Product Managers help a team stay on track and focus on execution as well as the finer details of prioritizing what is important for a product and its users.

In this video, Todd Birzer of Kevolve Product Management offers a well-rounded and short intro to Long-term product roadmaps, how to go about them and why they’re necessary to maintain sanity in a team’s workflow.

Key Takeaways:

a. Roadmaps are time-based charts showing the planned evolution of a product & service.
b. Roadmaps help prioritize technology investments.
c. Help build breakthrough, market-leading products.
d. Provide long-term, sustained advantages.
e. New product development process: Market Intelligence -> Strategy -> Technology assesment -> Innovation ideas -> Roadmap -> New product development -> Launch
f. Roadmaps must be made by a Product Manager in alliance with R&D team.
g. Establish a roadmap team: A small group of senior Product Managers & R&D team staff.

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