Apps are amazing fun to use and can totally change your life- for the better that is, and these apps bring a lot of convenience. So its not surprising to me when somebody says that users could be addicted to apps. The whole concept of native apps on smartphones has totally changed the way we use smartphones. When we look at some of the figures that show the state of the app development market, it immediately becomes clear how much scope there is for a profitable business targeted at app development.
You can know all there is about the app market with some research into selling prices and number of downloads and such, but what these figures cant tell you is what goes on in the mind of an app users. As important it is to know what platform to target when developing an app, it is equally important to know how a user perceives your app. By that I mean ‘What is it that makes an user go to the app store, download and actually keep using your app’. Today we give you a sneak peak into the mind of the app user and what factors ultimately prove to be decisive in the success of an app.
Users are already hooked onto apps!
Word of mouth and user review most important for a new user to download your app.
What is the first reaction when a user sees your free app.
Roughly half the users use a game at least 2 to 3 times before they decide whether to keep it.This explains why the freemium model is so popular.
What makes a user keep your app.
Now lets talk games, games are by far the most popular category and in some surveys the most profitable too. The freemium model has really changed the way users download games, assuming you have already gotten the user to download your app, here are some usage patterns that are apparent in the survey.
The trial phase of an app when the user is still undecided on keeping the app.
Why users keep your games.
Why do users delete your games.
What’s your opinion?