Why we want to finish what we started, even when we shouldn’t

The Sunk Cost Fallacy:

Our tendency to continue in an endeavor as a result of past investments in it

We continue to pour more money, time, and energy into commitments we’ve started even when our limited resources would provide better returns elsewhere

Society tells us that quitters never win, but in reality, we feel compelled to press on in order to make those previous investments “worth it”.

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