Why you should build your product with a mobile-first mindset

Why you should build your product with a mobile-first mindset
Why you should build your product with a mobile-first mindset

The window of opportunity to delight your customers and deliver on your product’s promise is (literally) tiny when it comes to mobile—but it’s your best bet for staying competitive and standing apart in a multi-screen world. Here are four reasons you should consider adopting a mobile-first mindset to build your next product.

Work happens everywhere

  • From the mundane to the business-critical, it’s all happening on our mobile devices
  • A mobile-first mindset can help your team feel better prepared to design multi-screen and multi-session experiences
  • It will also help you make more thoughtful decisions about feature placement, prioritization, and functionality

It helps you build a better experience

  • It forces your team to think about how your product will look and feel across an array of device types and operating systems
  • A mobile-first approach ensures your team begins the entire development process with an understanding of all the different ways your users could possibly interact with your product

Your users just expect it

  • To stay competitive, you need to deliver a compelling mobile value proposition
  • Adopting a mobile-first mindset can help you build mobile apps that live up to customers’ and their users’ high expectations
  • Mobile apps also have an element of personalization that can work in your product’s favour

Mobile-first indexing is here to stay

  • Google now predominantly uses the mobile version of your content to determine how it indexes and ranks your site
  • If a user who hasn’t yet downloaded your mobile app lands on a page in your web app, your goal is to get them onto the former
  • To do that, you need to make them feel that your product is worthy of a return visit

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