WooMe.mobi has received funding from 5ideas Startup Superfuel along with two other unnamed investors. WooMe is a mobile app for enabling interactivity on TV channels, music, movies, movie trailers, radio, multiplexes and advertising.
With its patented Audio Content Recognition (ACR) technology, the Woome.mobi app listens and recognizes what a user is watching or listening and serves additional relevant content such as exclusive videos, pictures, news, trivia etc. to the user’s mobile screen. This allows the advertisers to directly communicate to the consumers by pushing an exclusive deal, extended product video, more info or even conducting a poll as they watch the ad on TV, multiplex or even listening to Radio.
Considering that users in India access internet over the mobile and with the increasing number of smartphone adoption, the opportunities that WooMe has is huge.
WooMe has already indexed over 30 Million songs across genres, including Bollywood, Tamil, Telugu, English & other global music. Currently WooMe has enabled interactivity on around 25 TV and will scale to 100 TV Channels by end of this year. WooMe has exclusively partnered with SPORTZ Interactive, a STATS Global company for engaging sports fans with engaging branded content.
WooMe had enabled interactive campaigns for several movies as well. WooMe is also integrating its technology with multiplexes across India for making pre-show trailers and commercials more interesting and engaging. Other developments include Interactive Music & Visual Radio with FM radio networks.
WooMe’s aims at bringing interactivity and two way communication to global mass media such as TV, Radio and Cinema by leveraging the possibilities of Sound & Mobile connectivity.