Provost’s book, published in 1985, includes a chapter titled. “12 Ways to Give your Words Power.” Who doesn’t want that? Here they are:

1. Use short words
2. Use dense words
3. Use familiar words
4. Use active verbs
5. Use strong verbs
6. Use specific nouns
7. Use the active voice
8. Say things in a positive way
9. Be specific
10. Use statistics
11. Provide facts
12. Put emphatic words at the end

Content marketers too need to upp the game for themselves.