Since morning, we were facing issues with the site and the whole damn thing was triggered when we tried upgrading to WordPress 3.0 (caching messed up the upgrade)
We are back now, have disabled some of the plugins, and we are cleaning up the site to ensure that this never happens.
Apologize for all the inconvenience [thanks for the tweets/email/phone call].
We do believe that things are on track, but if you encounter any issues, please let us know [ashish at NextBigWhat.com]
Special thanks goes to our hosting partners, E2E folks for helping us clear the mess.
Back to life.