WordPress as Lead Generation Engine – How to Integrate WordPress and Salesforce

More and more Small Businesses use WordPress to setup their website and reach out to their customers. And its not just small businesses, even big companies use WordPress for their blogging purpose and it’s quite natural that an integration with one’s existing sales/lead generation channel with WordPress is a way to bring collaboration service to companies.

Salesforce users, using chatter will be able to integrate WordPress blogs enabling businesses to integrate leads from their corporate tool itself.

Here are simple steps to integrate Salesforce and WordPress

1. Install the WordPress-to-lead plugin. Once you activate the plugin, enter your salesforce organization ID and configure form fields (details you’d like to capture).

2. Just drag and drop the widget to your wordpress sidebar, or you can even add the same in pages/post.

screenshot-1[1]3.  Once the widget is live, inquiries/Contacts coming via this form will directly be fed into your Salesforce CRM account.

This is one of those ‘should have been present earlier’ integration that makes WordPress a much more important tool than corporate blog.

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