Worldwide Smartphone Data: 472 million Smartphone Units Bought in 2011.

Worldwide smartphone sales to end users soared to 149 million units in the fourth quarter of 2011, a 47.3 per cent increase from the fourth quarter of 2010, according to Gartner. Total smartphone sales in 2011 reached 472 million units and accounted for 31 percent of all mobile devices sales, up 58 percent from 2010.

Apple became the third-largest mobile phone vendor in the world, overtaking LG. Apple also became the world’s top smartphone vendor, with a market share of 23.8 percent in the fourth quarter of 2011, and the top smartphone vendor for 2011 as a whole, with a 19 percent market share.

Worldwide mobile device sales to end users totaled 476.5 million units in the fourth quarter of 2011, a 5.4 percent increase from the same period in 2010. In 2011 as a whole, end users bought 1.8 billion units, an 11.1 percent increase from 2010 . In 2012, the overall market is expected to grow by about 7 percent, while smartphone growth is expected to slow to around 39 percent,” [link]

Table: Worldwide Mobile Device Sales to End Users by Vendor in 2011 (Thousands of Units)

Company2011

Units

2011 Market Share (%)2010

Units

2010 Market Share (%)
Nokia

422,478.3

23.8

461,318.2

28.9

Samsung

313,904.2

17.7

281,065.8

17.6

Apple

89,263.2

5.0

46,598.3

2.9

LG Electronics

86,370.9

4.9

114,154.6

7.1

ZTE

56,881.8

3.2

29,686.0

1.9

Research In Motion

51,541.9

2.9

49,651.6

3.1

HTC

43,266.9

2.4

24,688.4

1.5

Huawei

40,663.4

2.3

23,814.7

1.5

Motorola

40,269.0

2.3

38,553.7

2.4

Sony Ericsson

32,597.5

1.8

41,819.2

2.6

Others

597,326.9

33.7

485,452.0

30.4

Total

1,774,564.1

100.0

1,596,802.4

100.0

What’s interesting?

– After Apple, ZTE and Huawei were the fastest-growing vendors in the fourth quarter of 2011.

– RIM dropped to the No. 7 spot in the fourth quarter of 2011, with a 10.7 percent decline.

– Samsung remained the main contributor to Android share gains in the second half of 2011.

– iOS’s market share grew 8 percentage points year-on-year

Table: Worldwide Smartphone Sales to End Users by Operating System in 4Q11

Operating System4Q11

Units

4Q11 Market Share (%)4Q10

Units

4Q10 Market Share (%)

Android

75,906.1

50.9

30,801.2

30.5

iOS

35,456.0

23.8

16,011.1

15.8

Symbian

17,458.4

11.7

32,642.1

32.3

Research In Motion

13,184.5

8.8

14,762.0

14.6

Bada

3,111.3

2.1

2,026.8

2.0

Microsoft

2,759.0

1.9

3,419.3

3.4

Others

1,166.5

0.8

1,487.9

1.5

Total

149,041.8

100.0

101,150.3

100.0

Will 2012 see more of Microsoft’s devices? Will RIM go extinct in 2012? Interesting times for the mobile industry.

Also see: Global Mobile Data Traffic Growth Trends & Projections : Android Leads Apple in Data Usage

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